full

Building a Digital Community - Part 2

Published on: 21st August, 2025

Episode Summary

In part two of our series, Building a Digital Community, RALLY’s Kaitlin Funaro is back with Jack Spiegelman and Maha Ghandour from our digital team to dive into what it takes to build strong digital communities. This episode is all about community management — the often invisible, always essential work of building digital culture that can handle the heat. From moderating comment sections to managing a viral moment gone wrong, this is your blueprint for turning followers into a values-aligned, engaged community.

In This Episode:

  • Why community management is more than just moderating comments
  • How to assess risk in real-time and decide when (and if) to engage
  • Why your message shouldn’t aim for consensus — but clarity
  • How to stay narrative-driven in a hot take era

About RALLY:

RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges.

Where you can find us:

Do you have an idea for an episode or want to connect with us? Say hello at pod@wearerally.com.

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for What if We?

About the Podcast

What if We?

What If We? is a new podcast about advocacy, persuasion, and the messages that move us. Hosted by Kaitlin Funaro from advocacy agency RALLY, each episode features real talk with advocates and strategists working on issues like marriage equality, education equity, climate action, racial justice, and many others. Follow wherever you get your podcasts, and reach out to us at pod@wearerally.com.